When P&G Branded Its Shampoo, Rejoice

Photo credit: pinoyexchange.com

Just to give you a brief background on Rejoice shampoo... [from www.reference.com]

The Procter and Gamble Company is the manufacturer of Rejoice shampoo that is distributed throughout Asia and India. Rejoice is considered a top-rated brand among Asian hair stylists and consumers in 85 countries. Over the years, the All India Beauticians and Hairdressers Association (AIBHA) has endorsed Rejoice shampoo as a leading hair care brand. Rejoice shampoo is also known as Pert Shampoo in the United States where Proctor and Gamble has received the Gold Medal award for innovative technology in the past. The shampoo is highly regarded for its proprietary high-tech suspension system that tames the harsh effects of surfactants. Rejoice shampoo is free of parabens, formaldehyde and sulfates. Suitable for normal to dry hair, the shampoo is fortified with polypeptides and amino acids. The pH is balanced in order to preserve hair beauty and strength.Rejoice shampoo is available in several different varieties. One formulation is for persons who are experiencing hair loss. The product is supposed to repair split ends and take away dryness, leaving hair silkier and healthier. Rejoice Anti-Frizz Shampoo was developed to help make hair smoother and more manageable. It is recommended that the persons using the anti-frizz shampoo should it in conjunction with the Rejoice Anti-Frizz Conditioner.Anyone who likes to have full hair care in one bottle can try the Rejoice Complete or Three-in-One shampoo. The makers of the shampoo advertise that the shampoo, with Micro-Silicone technology, cleans, fights dandruff and conditions the hair without making it dry. Rejoice Rich shampoo was meant to moisturize the hair and scalp as a creamy bubble bath for the hair while eliminating dryness and frizz. The Rejoice Hot Oil shampoo leaves a lot of shine and promises not to weigh down on hair or make hair sticky.The makers advise that all types of Rejoice shampoo are scented with a floral fragrance. The shampoo is mild enough for use every day.

Rejoice shampoo can give you a salon-smooth hair for a "Haba ng hair" (Long hair) moment.

Okay. Enough said.

Probably you might be asking what relevance does the above mentioned have on my blog post.  It's a shampoo brand.  Well.... uhm... nothing. No relevance at all. LOL!

I was wondering, though, how did the Procter & Gamble come up with a brand name, Rejoice for a shampoo? Were one of the P&G branding team members ever came across Philippians 4 and saw the word "Rejoice!" and decided to use that word for the brand? Were the Research & Development team rejoicing during the development process of its shampoo? Might it be because the Marketing team wanted to convey a message to the consumers that every time they use this product, they will rejoice because of the result of having a smooth, shiny, fragrant, beautiful hair?

Okay. Really. Enough of that. I'm going farther away from the topic. :-D

But yeah. Every time I see a Rejoice shampoo commercial, what comes into my mind is the bible passage from Philippians 4:4.

Rejoice in the Lord always. I will say it again: Rejoice!

And I will be happier if every time I rejoice in the Lord, I will get to have a salon-smooth hair and then my friends would tell me, "Girl, haba ng hair!" (a compliment for having a long, beautiful hair, that is). And then, I'll hashtag #habanghair #ikawNaAngMalupit #magRejoiceKaNaGirl. Hihihi! :-)

Pardon me. Enough of that. Reaaaaallllyy now!

Okay.

This is my learning today.

Philippians 4: 4-9

⁴ Rejoice in the Lord always. I will say it again: Rejoice! ⁵ Let your gentleness be evident to all. The Lord is near. ⁶ Do not be anxious about anything, but in every situation, by prayer and petition, with thanksgiving, present your requests to God. ⁷ And the peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus.
⁸ Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things. ⁹ Whatever you have learned or received or heard from me, or seen in me—put it into practice. And the God of peace will be with you.

4 Rejoice in the Lord always.

• Always means all the time; in any event; on every occasion.

I will say it again: Rejoice!

• Emphasis on rejoice; Notice that Paul said it twice.
• REJOICE: a verb meaning to be glad; take delight.

5 Let your gentleness be evident to all.

• TO ALL... meaning to everybody; to each person; not impartial.
• Be gentle to believers, nonbelievers, friends, and even enemies.

The Lord is near.

• Means He is not distant, but He is within us, in our hearts dwelling in us.
• Could also mean that He is coming again soon. So be gentle to all. You wouldn't want to be caught on the spot by Jesus being mean to people, would you?

6 Do not be anxious about anything, but in everything, by prayer and petition, with thanksgiving, present your requests to God.

• DO NOT! We always or most of the time have the tendency to distress ourselves or become uneasy because of fear or danger.  That is why, we Christians, are commanded to NOT allow ourselves to worry over matters of life.  Rather, we are commanded to PRAY in everything about anything.
• Let us turn our worries into prayers.
• Worry less. Pray more.

7 And the peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus.

• Transcend: a verb meaning to rise above or go beyond; overpass; to be above and independent of.
• Only God's peace can give us true peace. His peace goes beyond positive thinking, the absence of conflict, or good feelings. In fact, we can have peace in our hearts amidst conflict and chaos by knowing that God is in control.
• And why is it necessary for God's peace to guard our hearts and minds in Christ Jesus?
• Because our hearts and minds are vulnerable and susceptible to anxiety if we let them. And JESUS CHRIST is the only One who has the capacity to guard our hearts and minds against anxiety.  It is His promise that He will guard us with His peace.

8 Finally, brothers, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable -- if anything excellent or praiseworthy -- think about such things.

• We are instructed to program our minds with wholesome thoughts.
• Whatever we feed our minds with come out of our actions.  So we better be careful.

9 Whatever you have learned or received or heard from me, or seen in me -- put into practice. And the God of peace will be with you.

• Keywords: put into practice.  Yup! You heard it right! We should be doers of the word more than hearers of the word.  God is pleased when we, the big O, obey.
• And as a result, God's peace will be with us.

[Journal entry: April 9, 2014]